Archive for: June, 2023

Marketing Communication Costs and Increase Response Rates at the Same Time

Jun 25 2023 Published by admin under Uncategorized

Traditional marketing communications alternatives such as leaflets, posters and direct mail can be costly and time consuming, and in this digital age may not be reaching much of the intended market. In contrast, mobile texting campaigns or SMS is an alternative that’s not only inexpensive, but truly scalable at little if any increase in cost.

A mobile communications strategy works because text messages a very high percentage of text messages are opened within seconds of being received – a reported study from the U.K. saw a 97.5% open rate within 5 seconds of receipt. Where mobile devices are available to and used by most of today’s adult population, and SMS functionality is available on all phones currently sold, this scenario presents an opportunity to use a new channel for marketing communications.

SMS marketing is in essence instantaneous. When you send a message to your opted-in list of text recipients there may be a delay of seconds, or in the worst case minutes during high messaging traffic times such as on a Friday afternoon. Similarly the response will be within the same time period. This is a far cry from sending a direct mail piece for which you have to wait for delivery, reading and finally response. The ability to time a message also opens up the ability to send time-sensitive or actionable information, such as an offer to clear today’s inventory.

The costs of a text messaging campaign commonly include elements of setup, maintenance and per message fees – but when broken down per individual contacted are usually in the area of cents per message. When response rates are taken into account, these numbers have been even more cost effective than traditional media.

Text based mobile marketing does have its inherent limitations. Message lengths are limited to 160 characters in most markets, not including required words & phrases, which is room for about 40 words. In a positive sense, message length restrictions is one of the reasons why recipients open and find well written messages with clear calls to action easy to read and act upon. The limitations can also be overcome in the versatility offered by text messages that can contain a Click-To-Call feature or link to a mobile website for more information.

SMS marketing allows you to engage with more consumers quickly, at very inexpensive cost. Message recipients regard text messages are more personal, interactive and usable. Mobile phones have become an invaluable communications medium for businesses that want widespread reach. Marketing communication by text is therefore an up to date means of interacting with consumers using a technology consumers know and now use on a daily basis.

Tee Marek is an Account Manager for RadioTrafix.com, a mobile interactive agency specializing in traffic uplift through extending traditional marketing to new digital media including iPhone Apps, Messaging and Augmented Reality applications.

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Voice Broadcasting – It’s Time You Tried This Amazing Marketing Tool

Jun 25 2023 Published by admin under Uncategorized

Are you tired of paying money — and lots of it — for the same old marketing techniques over and over again without seeing any real results from the dollars and efforts spent? Then maybe it’s time to try something new, something innovative, something powerful and something that really works! Maybe it’s time you try a little marketing medium called voice broadcasting.

Voice broadcasting is a way for you to reach literally thousands of people in just a matter of minutes — and by making just ONE simple phone call. It is both a powerful and a personal way for you to get your message out to thousands of potential customers. You can deliver your personalized message just the way you want it to be delivered with the full exuberance and passion that you feel about your product or service; and because it is more personal than a typical email or a direct mailing flier, it is much more powerful.

Voice broadcasting is not only a powerful marketing tool that has proven to be highly effective, but it is also a money-saving and time-saving tool as well. Just think about how quickly you can record a message, and with the touch of a few buttons, send that message on to masses of people. It’s like having your very own telemarketing firm working for you. But, you know the message if true, direct and to the point. Plus, you don’t have to pay out any commissions for the sales that come in.

Voice broadcasting costs a lot less than other marketing tools such as direct mailings. And when you send a voice broadcast, you don’t have to worry about it getting lost in the mail or thrown in the garbage can. You can count on your voice being delivered on time – every time.

Voice broadcasting can help your business take off. If you have never tried this amazing marketing tool, then it’s time you did.

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Art Business Marketing and Branding Ideas – Tips to Marketing Your Art Via YouTube

Jun 25 2023 Published by admin under Uncategorized

YouTube is one of the top five visited sites in the world and has been a great resource for providing information, entertainment, and fun. Also it has become one of the most successful marketing tools on the web hemisphere. Yep, marketing. Can you believe? People along with major companies are using videos as part of their marketing campaign to rev-up sales or get the viewer to do some kind of action whether it be join their mailing list, visit their website, or purchase goods or service from the marketer.

Well, what does this have to do with artists, a lot. Just like major companies and independent companies are using YouTube as a way to market their products artist like you can too. Here’s how.

Videos are different from text and still images because videos allow viewers to get a glimpse of who the person really is on the video. Viewers can tell whether you are entertaining, funny, informative, or boring. So if you have a video of you, as an artist people can see you and maybe like you, resulting in them doing business with you in some way. If you do decide to go the YouTube route there are a few things you as an artist should consider.

First, post videos of you creating your artwork in your studio or class.

You want to allow people to see a taste of what it’s like to be in your world. While you are shooting the video you can talk a little about how your work is created from beginning to end. This type of video can serve as an artist statement to whom ever comes in contact with your video. You can post this type of video on your blog or site to serve as just that, an artist statement.

Second, create videos of you having an art show or art exhibition, especially if you have a lot of people at your show.

This gives the viewers a sense that you are professional and that you have some recognition from collectors and buyers. It’s also cool to see people socializing and mingling at one single location that’s devoted to you. So definitely post videos of yourself having an art show.

Third, use your videos to lead people to your site, blog, Facebook page, or what have you.

This is the most important thing you can do. You definitely want to have people to go to the main location where you sell and promote your art on the web. Again, whether it’s Facebook, a website, or blog you want to have the link or url somewhere in the video. It’s been said that it’s best to have it at the beginning of the video and at the end. Also you want to have a direct link to your site or fan page first thing in the description box next to your video. You can put this right after you upload your video.

If uploading video and making video is new to you don’t be too frightened by it, it’s very easy to get started. If you don’t know anything about video and YouTube just ask a family member especially a teenager or college student and I promise they can point you into the right direction. Also, don’t concern yourself about what kind of camera to use.

There are so many inexpensive cameras that you can purchase less than 100 bucks that will allow you to upload your video directly to YouTube. If you remember these few things I mentioned you can’t go wrong with getting a response from using videos to market your artwork.

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Private Quarters Home Comforts Direct Sales Opportunity Review

Jun 25 2023 Published by admin under Uncategorized

Private Quarters is a new direct sales company based out of California that offers products in the home comforts industry. Started in 2004 by Wayne Selness and Jeff Stroud to continue the Stroud tradition of selling quality home linens and accessories. The company offers consumers the opportunity to own good quality linens and become a consultant through direct sales and in home parties. Let’s take a look at what they have to offer.

Private Quarters product line is quite extensive and consists of all kinds of linens such as comforters, bedroom sets, pillows, pillow cases, blankets, throws, bedroom slippers, and linens for every room of your house. On the bath and spa end they have products like bath rugs, soap holders, shower curtains, magazine racks, candles, soap and everything you can imagine that goes in your spa. All these products come with a guarantee against defects in workmanship and materials for six months and a no hassle replacement policy.

To become a consultant for Private Quarters you need to purchase a starter kit for $199.99 and that comes with over $500 worth of products and business supplies that will get you started. The recommended selling method is to host in home parties where your friends and family can look, touch and feel the products and see the quality. The compensation plan pays up to 40% on personal retail sales and up to 11% on the retail sales of those you sponsor. There is also monthly cash bonuses and generational bonuses as you get more and more sponsors under you. The company website states that the average purchase is around $120 so you can make a fair amount on personal sales commissions.

Becoming a Private Quarters consultant is a legitimate opportunity to earn some extra income, and they do have some excellent products with a wide array of home and bath items that everyone, no matter what the economy, needs and desires. But, in order to really create a stream of wealth you need to know how to harness the power of the internet and market this opportunity online. I think the only downside to this opportunity is that, you can be very successful without having to market to your friends and family and without having to host parties. There are some simple marketing techniques that are used everyday to market just about anything on the internet, you just need to know how or if you do not, know where to get the training and then utilize it. You truly can master these techniques in a short period of time if you are willing to put some time and effort into it and then you will see the success of your efforts.

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How to Target the Right Market For Your Business – Part Two

Jun 25 2023 Published by admin under Uncategorized

In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make.

Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success.

When assessing who your ideal potential customers are, you may well already have a reasonable idea based upon the existing customers that you have. If you keep a database or list of your current customers, you should start thinking about grouping them logically based upon current factors – it may be based upon income or age perhaps? This is an ideal way to start and it will get you thinking in the right direction for the future.

Use What You Already Have

Once you have been through your list of current clients, you can then begin to think about future clients and how you can start targeting them. You will of course already have an insight into what your target audience is, based upon the customers that you already have. You simply have to go out there and find more of the same.

And once again, all it takes is a little work and effort on your part, but the results can be astonishingly successful when you do this correctly, so a little effort can go a long way. I cannot emphasise enough that the money and effort that you’ll be saving in the long run will more than outweigh the initial effort that you have to put in to this.

If one of the demographics you wanted to target was income, do you think you and your team could target the more wealthy areas in your town or city? Of course you could.

You Can Probably Start Doing This Today

All this requires in its most basic form is that you or someone from your team drives around in order to establish where the wealth could be, so big houses and luxury cars could be your first reference point. If you’re more than familiar with the town or city that you operate in, and the surrounding areas in the locality, you probably have a good idea already as to where you could begin targeting.

You can also do a lot worse that by using mailing lists too, as these can be very effective for identifying a target market. In the UK (where I am based), there are several decent companies who provide this service, and they allow you to drill down to your target audience based on certain criteria and parametres.

Once you have established some geographical areas (or whichever criteria you have chosen) to target, you need to find the appropriate means to contact them. You could use direct mail which can be very, very effective and bring a good ROI (Return On Investment) if implemented correctly.

Do Not Fall Into This Trap

Success also comes from not just trying once and then giving up because the uptake the first time around was not what you’d hoped. Certainly in the direct mail arena there are creative strategies that involve your prospect receiving four, five or more mailings and so the first mailing is merely the first piece of a larger puzzle.

At this point you may start looking at your business in a slightly different way. You might be assessing and evaluating what the benefits of your products or services are to your customers, rather than focusing on the features. This process will also enable you to eventually create an unstoppable USP, and together with your focus on your business’s benefits to its clients, you can now market your business with a message that has the correct and desired impact

You have also now found your ideal, target market by looking at your current clientele, as well as the aspirations of perhaps where your business would like to be in the future, or indeed where it should be, and this will have you streets ahead of your competition.

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Affiliate Marketing Commissions – Let ‘Em Roll In

Jun 25 2023 Published by admin under Uncategorized

What’s the best method to begin seeing affiliate marketing commissions? You can begin with an affiliate marketing guide, and find out the basic methods that have been time-tested by affiliates everywhere. There are certain strategies that have worked for almost every single prosperous affiliate and which have often been traded and passed around among the society of affiliate marketers since the onset. Let’s take a look at what some of those are.

Many Business Models – There are multiple, or more like thousands, of different business models that utilize selling products online, but they can be reduced to a couple easy and fairly straightforward categories. So Let’s look at what a few of those are.

List Building – The equation of a list marketing campaign is almost always the same. You’ve got some kind of visitors that directs to a squeeze page, and you acquire email addresses which afterwards you refer products to. Easy, correct? Actually yes it is rather simple. And in the case where you can capture somebody’s email address who is interested in the specific niche you are advertising, you can then market to them on future occasions and keep on profiting from the first money and/or effort you gave to get those leads to start with.

Straight Linking – Whether you’re using PPC, or article marketing, or some different format such as Squidoo or HubPages, direct linking pretty much indicates linking right to your affiliate link which has your affiliate code so you get paid if the person pays for something. While extremely simplistic and quick to set-up, it can be the most disappointing, because it entails understanding how to target your potential customers laser-sharp so that you can be sure they are buyers and not just browsing.

Zero Cost Guides – Offering free guide with your affiliate link id is another form of direct linking, but it can be even more effective because it allows the customer to learn more about you before they follow a link, thus giving you a chance to build up your trustworthiness in a more close-up and personal way as an expert on your topic before they make a purchase.

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Cut Marketing Communication Costs and Increase Response Rates at the Same Time

Jun 25 2023 Published by admin under Uncategorized

Traditional marketing communications alternatives such as leaflets, posters and direct mail can be costly and time consuming, and in this digital age may not be reaching much of the intended market. In contrast, mobile texting campaigns or SMS is an alternative that’s not only inexpensive, but truly scalable at little if any increase in cost.

A mobile communications strategy works because text messages a very high percentage of text messages are opened within seconds of being received – a reported study from the U.K. saw a 97.5% open rate within 5 seconds of receipt. Where mobile devices are available to and used by most of today’s adult population, and SMS functionality is available on all phones currently sold, this scenario presents an opportunity to use a new channel for marketing communications.

SMS marketing is in essence instantaneous. When you send a message to your opted-in list of text recipients there may be a delay of seconds, or in the worst case minutes during high messaging traffic times such as on a Friday afternoon. Similarly the response will be within the same time period. This is a far cry from sending a direct mail piece for which you have to wait for delivery, reading and finally response. The ability to time a message also opens up the ability to send time-sensitive or actionable information, such as an offer to clear today’s inventory.

The costs of a text messaging campaign commonly include elements of setup, maintenance and per message fees – but when broken down per individual contacted are usually in the area of cents per message. When response rates are taken into account, these numbers have been even more cost effective than traditional media.

Text based mobile marketing does have its inherent limitations. Message lengths are limited to 160 characters in most markets, not including required words & phrases, which is room for about 40 words. In a positive sense, message length restrictions is one of the reasons why recipients open and find well written messages with clear calls to action easy to read and act upon. The limitations can also be overcome in the versatility offered by text messages that can contain a Click-To-Call feature or link to a mobile website for more information.

SMS marketing allows you to engage with more consumers quickly, at very inexpensive cost. Message recipients regard text messages are more personal, interactive and usable. Mobile phones have become an invaluable communications medium for businesses that want widespread reach. Marketing communication by text is therefore an up to date means of interacting with consumers using a technology consumers know and now use on a daily basis.

Tee Marek is an Account Manager for RadioTrafix.com, a mobile interactive agency specializing in traffic uplift through extending traditional marketing to new digital media including iPhone Apps, Messaging and Augmented Reality applications.

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Why Should You Use Email Tools For Internet Marketing

Jun 25 2023 Published by admin under Uncategorized

Email marketing is a form of promotion which is widely used by the marketers across the Internet. The main aim is to advertise the products or services of an organization and to encourage the customer loyalty. With the help of this kind of advertising, a marketer can boost the brand management or promotion of an enterprise.

The benefit of this form of marketing is that a businessperson can get in direct touch with the customers or clients. There is no involvement of any intermediary as it is in case of direct advertising. In case of direct mailing, an entrepreneur requires paper material, printers, posting charges, research department for finding out the addresses of the recipients. All this consumes time and effort. Above all, a recipient cannot respond instantly and swiftly to the advertisement copies that he receives. In case of mail campaign, a recipient can respond instantly to the advertisement and quickly get in touch with the customer. A marketer can send a target customer an advertisement of the products or services of an organization. One can even send a newsletter to promote the image of an enterprise.

There are a variety of tools available in the market in order to manage the email campaign. A person can build a long list of the target customers. The list should contain the names and mail addresses of all those customers who have the tendency of showing interest in the products and services of an organization. There are innumerable computer programs available in the market that can help you in managing the list of recipients. A person can even find tools or computer programs used for sending mails to the recipients at the right destination. Many times it happens that the mails are bounced back to the sender. So to avoid the delivery failure and bouncing back of mails, the computer programs are used. You can also use some online tools like bulk email sender. These computer programs make your task easier and convenient of running a mail campaign.

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Article Marketing Secrets – The Path to Success

Jun 25 2023 Published by admin under Uncategorized

Are you looking for a career in article marketing? You would be glad to know that it is one of the most sought after careers in today’s world and a very lucrative one at that. The important key to article marketing is that it needs to be undertaken in a consistent, systematic and comprehensive matter. Article Marketing is one of the oldest forms of marketing which one can undertake.

In today’s fast moving era, content and information is a very crucial tool. Gone are the days in which the only way to achieve success is by investing some million dollars. One can attain great heights of success by using the right information at the right place. Providing information which is of high standard, immense relevance and good quality is appreciated by all.

However then the question arises of how to go about undertaking article marketing. Thus let us discuss some article marketing secrets which would help one in building a constructive article marketing plan.

· One must have a website along with a product which can be a business or a sales page. Moreover, the pages can have back links to articles which might be on different pages. These links need to be directed on pages which would garner interest of the reader. This is essential since the traffic which is generated would be directed to the articles.

· One can resort to using effective, relevant, interesting and long keywords. The aim is to get keywords which grabs attentions and which would be competitive on a very low level. This proves useful in case of search engine optimization and thus getting a higher ranking.

· The title of the article should be eye catching which would slowly move into the content or the body of the article which needs to very informative along with being relevant. The title needs to be optimized with keywords since it would ensure higher ranking in the search engines.

· The content needs to smoothly flow into the resource box. The resource box would be on the page of the products and services which one would be offering along with the link to the website. The content of the box should be such that it requires a call for immediate action. The resource box has a dual advantage. Firstly it helps in generation and directing traffic. Secondly it helps in building of back links which proves useful for search engine optimization

· One should submit articles to sites, publications and article directories with the help of which one can get a higher ranking with search engines.

· Indulge in writing a lot of articles. You never know when you are faced with the opportunity of becoming a copy writer as well. Moreover, it is practice which makes one perfect. One should administer deadlines and do not procrastinate matters. Consistency and volume are the key elements to article marketing

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Affiliate Marketing – A Very Profitable Home Business If You Do it Right

Jun 25 2023 Published by admin under Uncategorized

Let me guess. You are one of those people who are sick and tired of your crummy job and bullying bosses, and you are looking for better opportunities. You hate the traffic jams and the cut throat office politics. You hate competing with aggressive colleagues for a mere pittance of a salary raise.

Or you are laid off due to the bad economy. Or maybe you just need to pay for the ever increasing life expenses. A home business is then the perfect solution for you – and me too. Let me suggest that you go into affiliate marketing, which is a very profitable home business compared to other systems online- IF you do it right!

What is affiliate marketing?

It is promoting other people’s products and getting paid a high commission just for making sales. An affiliate is like a middle man directing buyers to the product’s website. You bring traffic to the sales page and can get paid 50-70% of the sale price! All the sales and customer care are handled by the product owners.

You just try to get as many people as possible to visit – and wait for your checks every 2 weeks or every month. There are tons of physical and digital products waiting to be promoted. It is FREE to register to be an affiliate. An example of a digital products marketplace (where you can register to be an affiliate of lots of products) is ClickBank.

Affiliate Marketing is EASY because

You do not need any skill or technical knowledge in computers. Anybody with a thirst for success can do it! It is FREE if you decide to learn on your own, but if you need a mentor’s guide, you can make a very realistic and affordable investment which will be the best investment you will ever make in your life. If you want to do it right without guessing what home business will be profitable, then choose a reputable affiliate marketing program.

Reliable mentors usually provide excellent guidance and over deliver on the information, plus they give great bonuses and customer support. They will save you a lot of headache in understanding the mumbo-jumbos of the trade (yep, you do have some learning to do). They will directly put you in the hottest markets without you having to guess what products will sell. They will show you the various methods to promote that work every time. Being a member of a program is an excellent way to earn and learn too.

How to get traffic?

If you get a lot of traffic to the sales website, you will get a lot of potential buyers. This will translate into a lot of possible commissions.
If you do your promoting right, your home business will be very profitable with a lot of people visiting and buying the product. One way to promote is by writing quality content that attract visitors.

You will learn how to easily write short concise articles (content) to get traffic. It is easy when you follow instructions and the tricks of the trade. You need to do this consistently and persistently daily to build up your content base to direct people to the affiliate site (sales page). You just need to write simple articles with the right targeted keywords (popular search phrase) to get traffic.

There are other traffic getting methods that you need to learn also. To save time and energy, buy a very reliable program of a trusted mentor that will take you by the hand every step of the way. Believe me, affiliate marketing is not a get rich quick home business scheme, but it can be highly profitable if you do it right.

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